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This Power Struggle For CNN Reveals The Extent to Which Broken US Media Now Is.

On Thursday evening, as rumors swirled regarding the Brown University gunman, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her network’s 9pm newscast.

Although the network is hardly a impeccable news source, her statement rang true for a lot of people. It is one of the broadcasters where there exists grounded and generally reliable reporting – particularly during crises like the one unfolding in the vicinity of a New Hampshire storage facility.

A Vulnerable Position During a Business Battle

Yet the news network, now 45 years old, finds itself in a precarious position as two massive media empires battle over ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has become part of a high-risk game of mergers and acquisitions, rather than as a question of what benefits the news-consuming public.

“Here is one more case of the deep structural problems with origins in many years of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a broader point.

“It is often framed as a business story with powerful individuals as the protagonists, but there is scant discussion of the common good,” Pickard added.

The Complicating Element: Political Influence

The CNN scenario is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” antagonist.

Remember the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now says that the network requires new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is one reason why he seems to support Paramount Skydance, which has made a hostile bid.

He has grounds to prefer that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

An Outcome of Further Turmoil

Notably, if Netflix wins, CNN and other cable outlets would first be spun off into a separate entity. That would be a welcome development to many at the network, but it’s far from a secure position. That structure could set up CNN for another sale. The cycle continues.

According to Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Each proposed deal would be bad for the country, and both should be opposed by anti-trust authorities,” Wu recently wrote.

The Fundamental Challenge and a Potential Solution

Regardless of the resolution in this situation, the bigger problem remains.

“What we have now is a profoundly system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to build this profit-obsessed monster, and different policy decisions can fix it.

Will that happen in an era where the head of the FCC won’t even affirm that the agency is independent? Reform is highly improbable now, but that is not to say it will be impossible forever.

Policies that bolster independent news organizations, bolster local journalism, subsidize public media, and prevent the consolidation of media power in very few hands are not only possible – they are essential for a healthy democracy.

In the world of media ownership, larger is not superior. And news organizations including CNN shouldn’t be pieces in the most recent merger game.

By

Elizabeth Rich

Elara Vance is a certified vocal coach with over 15 years of experience in performance training and music education, specializing in contemporary vocal styles.

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